Meet the Team

A well-known visionary and 30 year veteran to the electronics industry, Don Baker is the CEO and Founder of CTrends, Inc. Don is passionate about establishing quality standards to protect everyone in the supply chain. Don has successfully grown the organization to be an innovative, system driven, quality-based company operating in 13 vertical markets. At CTrends, Don leads the team, sets strategy, and drives results by practicing what he preaches – quality must come first.

Don believes there has never been a greater need for the deployment of a clear and effective counterfeit mitigation procurement standard. We have a unique opportunity to make an impact.  Don has an innate understanding of the production life cycle and the factors that contribute to a successful project. Don is currently speaking and lecturing as a subject matter expert in counterfeit mitigation, proactive technology management, as well as quality assurance standards and processes. He is also helping to write the standards for risk mitigation and an active member of many boards including:

• Executive Board Member: IDEA (Independent Distributors of Electronics Association)
• Member/Producer: G-19 Counterfeit Electronic Parts Committee
• Director: US National USNC/IECQ Committee. 

Hailing from Michigan, Don moved to California in his early years. Don is a husband, father, and is an active volunteer to local schools; sponsoring and spearheading charity event. 

With more than 35 years in the electronics distribution and contract manufacturing industry, Joe Fijak is the President, managing all Sales & Operations of CTrends.  Joe is recognized as worldwide industry leader with direct experience managing billions of dollars in technology revenue.  His commitment to excellence has lead to an aggressive expansion of CTrends' franchise lines and global sales and sourcing of electronic components, display, and technology solutions.  Joe's dedication to lead CTrends to become an industry leader in supply chain solutions has led to long term partnerships with numerous Fortune 500 companies, global customers, industry leading technology suppliers, and stakeholders.  

Originally from Chicago, he is an accomplished business leader, frequent keynoter at top industry conferences and has served on numerous technology company and industry boards.  Joe has a Bachelor of Science degree in Organizational Behavior from the University of San Francisco.  He now resides in Orange County, California, as a husband for 34 years, a loving father of two adult children, and active member of the community. 

Destined to satisfy the customer whether the end user or the sales division, Jeff is committed to quality. Touting more than two decades of professional growth, he is perfectly poised to drive the purchasing department to excellence. In an era of strict standards and war fighters' lives on the line, CTrends and our customers alike, can rest assured that requirements and contractual flow downs are adhered to. Managing a system-driven supplier and product vetting / scoring system, his team is able to offer, procure, and deliver the right product at the right time.