Meet the Team

Don Baker, President and Founder

A well-known visionary and 30 year veteran to the electronics industry, Don Baker is the CEO and Founder of CTrends, Inc. Don is passionate about establishing quality standards to protect everyone in the supply chain. Don has successfully grown the organization to be an innovative, system driven, quality-based company operating in 13 vertical markets. At CTrends, Don leads the team, sets strategy, and drives results by practicing what he preaches – quality must come first.

Don believes there has never been a greater need for the deployment of a clear and effective counterfeit mitigation procurement standard. We have a unique opportunity to make an impact. Don has an innate understanding of the production life cycle and the factors that contribute to a successful project. Don is currently speaking and lecturing as a subject matter expert in counterfeit mitigation, proactive technology management, as well as quality assurance standards and processes.

Hailing from Michigan, Don moved to California in his early years. Don is a husband, father, and is an active volunteer to local schools; sponsoring and spearheading charity events.

Mike Desai, Quality Engineer

Mike is an integral part of our quality team. He oversees the quality management system (QMS), engineering evaluation, and its implementation processes. He has been with CTrends for over 2 years and brings a vast array of experience from a number of top international companies including Fairchild Semiconductor and McDonnell-Douglas. He supports all CTrends' industry leading risk mitigation programs and quality standards. Mike has an Electrical Engineering (EE) degree from Stanford University and a Bachelors of Science in Physics from the University Of Rangoon, Burma.

Corey Woinarowicz, VP of Worldwide Sales

Corey has nearly 20 years of industry experience. As the VP of worldwide sales, Corey is the leader of the domestic and International Sales Teams, and is continually working on building the strongest team possible. Focusing on fostering long lasting relationships based on successful launches of multiple customer focused programs and a career of delivering solutions, Corey has a long legacy of building large successful driven sales teams. Corey uses his experience as a former professional baseball player to promote a true team environment and finds great pleasure in getting daily “Wins” while working closely with Fortune 500 Accounts. Corey has been married for 21 years and is the proud parent of three wonderful kids.

Robert Sheppard, IT Director

Robert Sheppard is responsible for the broad scope of information technology at CTrends. He manages the nerve center of CTrends' component intelligence and business systems.

Robert designs, builds, and supports CTrends' transactional sales software called SalesTrack. He manages the data center, network, and document management systems and maintains the corporate database.

Robert joined CTrends in 2004 and has a history of managing large cutting-edge software development projects at several companies, including a Centralized Traffic Control (CTC) system for the railroad industry. Robert earned a Bachelor of Science in computer science and mathematics at California State University, Fullerton.

Jeff Smith, Purchasing Manager

Destined to satisfy the customer whether the end user or the sales division, Jeff is committed to quality. Touting more than two decades of professional growth, he is perfectly poised to drive the purchasing department to excellence. In an era of strict standards and war fighters' lives on the line, CTrends and our customers alike, can rest assured that requirements and contractual flow downs are adhered to. Managing a system-driven supplier and product vetting / scoring system, he is able to offer, procure, and deliver the right product at the right time.